I helped restaurants grow as a creator. Now I'm building the infrastructure to do it at scale.
Founder, DishPair
As a food creator, I partnered with over 100 restaurants and saw the same problem repeatedly:
Restaurants spent money on marketing but couldn't tell what actually brought customers through the door.
Likes and views looked great on paper.
But restaurant owners couldn't answer a simple question:
Which marketing efforts actually drove customers?
That's why I started DishPair.
Founder, DishPair
Creators couldn't prove their impact.
Owners couldn't connect spend to visits.
My Story
Software engineer.
Instagram Growth.
Founder.
Before starting DishPair, I worked on Instagram Growth at Meta, helping build systems that acquire users and keep them coming back.
At the same time, I spent years immersed in NYC's food scene, partnering with restaurants as a creator and building an audience around food and local culture.
What struck me was how different the two worlds were.
Consumer products obsess over acquisition, retention, attribution, and growth.
Most restaurants are still forced to make critical marketing decisions with limited visibility into what actually drives customers and revenue.
DishPair combines what I learned from building growth products at Meta with what I learned working directly with restaurants.
Our mission is simple:
Help restaurants acquire customers, understand what drives growth, and build lasting relationships with diners.
Our Belief
Restaurants should own their customer growth.
The world's best consumer companies understand exactly how customers are acquired, retained, and monetized.
Independent restaurants deserve the same advantage.
They shouldn't have to rely on guesswork, vanity metrics, or marketing channels that can't prove results.
Acquire New Diners
Through creators your future customers already trust
Convert Attention
Turn views into verified in-store visits
Build Repeat Habits
Turn first-time guests into regulars with automatic data-driven follow-ups and gamified loyalty
Measure What Works
Know exactly which partnerships drive real revenue
Our Vision
Bringing modern growth infrastructure to hospitality.
We're building the infrastructure that helps restaurants acquire, retain, and reward customers. DishPair combines creator marketing, customer acquisition, loyalty, and attribution into a single platform designed specifically for restaurants.
Not through guesswork.
Through measurable growth.
Our goal: help independent restaurants grow with the same sophistication as the world's biggest brands.
- Acquire customers through the right creators
- Retain guests with data-driven loyalty
- Reward your most loyal regulars
- Understand exactly what drives revenue
Measurable · Creator-powered · Community-driven
Why This Matters to Me
As a first-generation immigrant from Vietnam, I grew up watching my family work incredibly hard to create opportunities and build community.
Many of the businesses that shaped those communities were local restaurants — gathering places, cultural hubs, small businesses that bring neighborhoods together.
Yet too many are forced to make critical growth decisions without the data and tools available to larger brands.
DishPair exists to help them thrive.
Founder, DishPair
Engineer · Creator · Builder
Ready to grow your restaurant?
Join restaurants using DishPair to turn creator marketing into measurable growth